Abstract

This study explored the relationship between students’ attitudes on guidance and counseling services and their help-seeking behavior in selected Local Universities and Colleges (LUCs) in Oriental Mindoro. The objective was to examine how awareness, perception, and value of guidance services influence students’ willingness to seek help. Using an embedded mixed-methods design, the research gathered data from first- and second-year students through a Likert-scale survey and qualitative responses. Quantitative data were analyzed for mean scores and correlations, while qualitative responses provided context to attitudes and experiences. Results showed that students generally held favorable attitudes toward guidance services, especially for academic support, but gaps remained in awareness and comfort discussing personal or sensitive issues. A positive relationship was found between favorable attitudes and actual help-seeking behavior across academic, personal, and social concerns. Based on the findings, the researcher developed a multi- component initiative aimed at improving awareness, trust, and engagement in guidance services. The study concludes with a recommendation for culturally grounded, student-centered programs that normalize help- seeking as a vital part of holistic development in higher education.